The top TV packages from Sky, Virgin Media and TalkTalk, which include all the premium content and best available broadband speeds, all now cost more than £1,000 (€1,251) a year.
According to media regulator Ofcom, the average revenue per user made by TV companies has “increased as pay-TV subscribers have taken up more premium products”.
Recent figures show that BT’s overall average revenue per user has grown 7 per cent year on year to £404. Sky’s has risen from £504 four years ago to £574, while Virgin’s is £588 a year – an increase 2 per cent year on year.
To watch all Premier League football matches, plus premium shows such as Game of Thrones, House of Cards and Extant, consumers need to subscribe to Sky Sports and BT, Sky Atlantic, Netflix and Amazon Prime Instant Video, respectively. Buying just those TV services directly – without them being bundled with any packages that include broadband or telephony – costs about £792 a year, or £839 in HD. That is on top of £145.50 a year for the BBC licence fee.